Applied AI Lab

We build it
before we recommend it.

RocketTools is a small applied lab. We work out what's actually possible right now, build it, run it in production, and hand over the version that held up.

systems — production
SystemDomainCarriesStatus
content-intelligenceRetail8 data sources → weekly roadmaprunning
attribution-reconcilerRetail3 ad platforms + offline revenuerunning
clinical-data-appHealthcareGenome + 15 yrs lab historyrunning
archive-searchMedia10 yrs video, conversationalrunning
formulation-toolManufacturingProduction floor, daily userunning

Applications in production

12

Research briefs delivered

25+

Sectors currently running our systems

Healthcare, retail, media

Counted from systems live in production as of August 2026 — not pilots, proofs of concept, or engagements that ended at a deck.

The premise

Most AI advice comes from people who've never shipped any.

We're the other kind. Everything we sell is already running somewhere — carrying real load, under real accountability, measured against real numbers.

An intelligence engine pulling eight data sources to decide what a consumer brand publishes each week, and reporting the revenue against it. An attribution system reconciling ad spend across three platforms against offline, in-store purchases. A conversational clinical application built on a patient's whole genome and fifteen years of lab history. A production tool doing formulation math on a specialty manufacturing floor.

None of these were pilots. That's the standard.

Some we built for clients. Some we built because we needed them. All of them are still running.


What we do

Three benches. One method.

Research Find out

When the answer doesn't exist yet: competitive landscapes, market positioning, buyer intelligence, technical feasibility. Days, not a quarter — because the research runs on tooling we built rather than on billable analyst hours.

  • Strategic positioning briefs
  • Payer & rate-trend analysis
  • Competitive teardowns

Builds Make it real

MVPs, internal tools, and client-facing applications. Napkin to deployed in weeks. Small enough to throw away if the idea was wrong. Solid enough to run a business on if it wasn't.

  • Internal & staff tools
  • Client-facing applications
  • Data pipelines & integrations

Content & Intelligence Keep it running

Content systems that operate continuously and report on themselves. The engine underneath decides what's worth making; the output on top is measured, not guessed. You get the machine, not just the deliverables.

  • Content intelligence engines
  • Measured publishing operations
  • Attribution & reporting

Specimens

We'd rather show you the bench than a case study.

Clinical data application
Healthcare
A patient's whole-genome data, fifteen years of labs, and current medications lived in six formats nobody could cross-reference. Now a private application they query in plain English, grounded strictly in their own records.
Running
Attribution engine
Retail
Ad spend across three platforms with no honest read on what actually produced revenue. Now one reconciled view, including offline in-store purchases.
Running
Content intelligence
Multi-client
No one could say which content produced revenue, so publishing was guesswork. Now an engine pulling eight data sources, scoring opportunities, and issuing a ranked roadmap every week.
Running
Searchable video archive
Media
A decade of footage nobody could find anything in. Now a conversational archive — ask a question, get the clip.
Running
Production floor tool
Manufacturing
Formulations were being scaled by hand, and the ratios were going wrong. Now a staff application that does the math and flags batches that won't hold.
Running
Trip planner
Retail
Visitors were assembling a day out from six separate websites. Now one planner that builds it in a single pass.
Running

Field notes

We publish what we learn.

Not thought leadership. The actual notes — what worked, what broke, and what we'd do differently.

Stage

Talks and working sessions

Conferences, workshops, and executive sessions on applied AI: what's actually working right now, what isn't, and why most of it fails in the same three ways.

Check availability

Got a problem you can't buy off a shelf?

That's the work. Tell us what you're trying to figure out, and we'll tell you whether we're the right shop for it.

Start a project